Content & Marketing Leader · B2B SaaS
I build content teams and systems that grow revenue.
Fifteen years in B2B SaaS as a content director and consultant. I've scaled a team from 3 to 18, grown revenue 50% year-over-year for three straight years, and now own the performance of a $20M advertising portfolio.
Approach
No theory.
Real receipts.
The best content marketing isn't about viral takes or being first. It's about solving real problems for the people reading it, backed by the credibility that comes from having done the work. I write and build like a peer — direct, practical, and more interested in what works than in what sounds good.
I'm genuinely interested in how AI changes the creative process — not as a replacement for human judgment, but as a tool that amplifies good thinking when wielded by people who understand the craft. I've cut production times from 90 minutes to 6. That's not replacing writers — that's removing the drag that was never meant to be manual in the first place.
Fifteen years split between in-house and consulting gives you a specific kind of education: you learn how organizations think they work, then you learn how they really do. That gap is usually where the real opportunities are.
That background also shapes how I lead. I tend to build teams around high ownership and clear feedback loops — people who want to understand why something works, not just be told what to do next.
In-House Experience
Building from the inside.
Five in-house roles across SaaS companies at different stages — from IC contributor to team leader with P&L accountability.
Black & White Zebra
B2B Media · Denver, CO
Advertising Operations Manager
Jan 2025 – PresentAfter building the content engine as Director, I moved to own the revenue engine it feeds — $20M in annual advertising performance across every monetization channel.
- Owns performance of $20M+ in annual advertising revenue across PPC and non-PPC channels
- Operationalized a monetization playbook across PPC, affiliates, display, and sponsored content — $1.2M in new revenue
- Cut B2B provider review production from 1.5 hours to 6 minutes using AI-assisted workflows
- Expanded revenue mix by 2% ($160K) in 6 months via a pilot launch program
Director of Content, Technology
Aug 2022 – Jan 2025- Scaled team from 3 generalists to 18 specialists — research analysts, content managers, and advertising managers
- Built and launched 1,000+ net new review products while managing 3,000 reviews annually, expanding offerings 30%
- Grew revenue 50% YoY for 3 consecutive years: $10M → $15M → $20M
- Systematized workflows across 10 content formats, cutting production time by 12 days
434 Marketing
B2B Agency
Content Team Lead
Nov 2021 – Jul 2022- Managed a team of 5 delivering SEO strategy across 8 active B2B mid-sized clients
- Lifted client domain health scores from ~40 to 90+ through systematic optimization programs
- Implemented ClickUp for project visibility and operational efficiency across all accounts
Coassemble
e-Learning SaaS
Marketing Content Specialist
Feb 2020 – May 2021- Multi-channel content strategy grew unique monthly visitors from 1,000 to 4,500
- Launched a podcast program (10 episodes, 600+ listens) that increased lead generation by 15%
- Produced 6 eBooks generating 500+ qualified lead conversions
- Reduced manual support tickets by 74% via automated chatflows
BombBomb
Video Messaging SaaS
B2B Content Writer
Jul 2019 – Jan 2020- Produced 50+ case studies, 8 white papers, and 12 sales enablement guides
- Created repeatable content frameworks that improved sales enablement adoption org-wide
Consulting
Advising from the outside.
Alongside every in-house role, I've advised 27 B2B companies across SaaS, cybersecurity, and BPO — cross-organizational exposure that shows you what generalizes and what doesn't.
Content Strategy
From editorial calendars to full content operations builds — structure, workflow, and editorial standards that scale without breaking.
SEO & Organic Growth
Domain health audits, keyword frameworks, and pillar architecture. Built for long-term authority, not short-term ranking spikes.
Team Building
Hiring rubrics, onboarding programs, role definitions. I've built teams from zero and restructured teams that weren't delivering.
AI Workflow Design
Production automation that cuts time without sacrificing quality. I've run the experiments — I know what works and what's just noise.
Engagements range from 90-day sprints to multi-year retainers. Let's talk about what you're building.
What people say
“He strikes a perfect balance between pushing his team to perform to the highest standard, while also being realistic and lighthearted in his approach. His sense of humour and genuine concern for the wellbeing of his team members is invaluable.”
Kyra Evans
Senior Brand + Content Marketing Manager
“Our Project Management Software listicle hit #1 for its longest ever spell — outranking Capterra, Forbes, and Monday.”
Matt Slater
SEO Director, Black & White Zebra
“Rocco was flexible, thorough, and quick to answer every question. Beyond the deliverables, he took time to explain the how and why behind every decision. We now rank #1 on Google.”
Cayden Nigh
Founder & CEO, House of Nigh
Tools
What I work with.
Analytics
SEO
CMS & CRM
Project Management
Creative
AI
Work Samples
For practitioners,
not spectators.
I'm building a writing practice around content strategy, team building, and AI for people who are doing the work — not theorizing about it. Organized into thought leadership, practical guides, and strategy frameworks from fifteen years in the trenches.
Contact
Let's build content
that drives value.
Whether you're building a content team, scaling an operation, or just want to talk through a problem — I'm always interested in a good conversation.
© 2026 Rocco Brudno · Denver, CO
CV