Writing
For practitioners,
not spectators.
Research reports, guides, and frameworks on content strategy, team building, and AI — for people who are doing the work.
Case Studies
Real projects, real numbers, real decisions.
Thought Leadership
Research and original thinking on where content is going.
The Human–AI Content Team
A practitioner's framework for structuring human-AI collaboration on content teams — mapping which tasks to automate, which require human judgment, and what higher-value work becomes possible when AI absorbs the mechanical volume.
State of Content Marketing & AEO
A research report examining how content marketing is evolving in the age of answer engines — what's changing, what's not, and what practitioners need to know to stay competitive.
Guides
Practical, step-by-step resources for practitioners.
Strategies
Frameworks and approaches I've developed and refined over 15+ years.
BWZ Analyst Program
How I designed and ran a year-long software review operation across three B2B publications — hiring analysts, building the methodology from scratch, and shipping 120+ original software analyses.
Content Team Growth Cycles
A clickable map of how content teams scale from Series A to enterprise — showing which roles humans own, which AI handles, and the growth signals that tell you when to make the next hire.
How I Work
A breakdown of my consulting methodology — how I structure engagements, communicate with stakeholders, and drive outcomes without adding unnecessary process.
90-Day Content Strategy
A sample 90-day content strategy showing how I plan, prioritize, and sequence content initiatives to drive measurable results in the first quarter of an engagement.
Content Team Notion Base
A simplified project management system in Notion for small to mid-sized content teams managing content for a growing SaaS B2B organization — with workviews and task tracking built for the way content teams operate.