Writing
For practitioners,
not spectators.
Research reports, guides, and frameworks on content strategy, team building, and AI — for people who are actually doing the work.
Case Studies
Real projects, real numbers, real decisions.
Thought Leadership
Research and original thinking on where content is going.
The Human–AI Content Team
A practitioner's framework for structuring human-AI collaboration on content teams — mapping which tasks to automate, which require human judgment, and what higher-value work becomes possible when AI absorbs the mechanical volume.
State of Content Marketing & AEO
A research report examining how content marketing is evolving in the age of answer engines — what's changing, what's not, and what practitioners need to know to stay competitive.
Guides
Practical, step-by-step resources for practitioners.
Strategies
Frameworks and approaches I've developed and refined over 15+ years.
BWZ Analyst Program
How I designed and ran a year-long software review operation across three B2B publications — hiring analysts, building the methodology from scratch, and shipping 120+ original software analyses.
Content Team Growth Cycles
A clickable map of how content teams scale from Series A to enterprise — showing which roles humans own, which AI handles, and the growth signals that tell you when to make the next hire.
How I Work
A breakdown of my consulting methodology — how I structure engagements, communicate with stakeholders, and drive outcomes without adding unnecessary process.
90-Day Content Strategy
A sample 90-day content strategy showing how I plan, prioritize, and sequence content initiatives to drive measurable results in the first quarter of an engagement.
Content Team Notion Base
A simplified project management system in Notion for small to mid-sized content teams managing content for a growing SaaS B2B organization — with workviews and task tracking built for the way content teams actually operate.