Back to portfolioFor practitioners,
Writing
For practitioners,
not spectators.
Research reports, guides, and essays on content strategy, team building, and AI — for people who are actually doing the work.
Research Report2025
State of Content Marketing & AEO
A research report examining how content marketing is evolving in the age of answer engines — what's changing, what's not, and what practitioners need to know to stay competitive.
eBook2024
How to Automate Your Onboarding
A practical guide to building automated onboarding workflows that reduce manual overhead, accelerate time-to-value, and scale without adding headcount.